Glossary
Search Engine Optimisation refers to the process of optimising a Web site so that it appears prominently in search engine results for specific keywords. Search Engine Optimisation may involve modifying the markup of a site to make it more Search Engine Friendly, which is free, or it may involve paying search engines or directories for inclusion. Some Search Engine Optimisation techniques are frowned upon because they involve trying to ‘mislead’ the search engines into believing your site is more relevant to a search term than it really is.
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Usability refers to the ease with which a User Interface can be used by its intended audience to achieve defined goals. Usability incorporates many factors: design, functionality, structure, information architecture, and more.
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SERPs are the listings, or results, displayed for a particular search.
Findability refers to the quality of being locatable or navigable.
Accessibility
The ability of a product to be accessed using SEO techniques, able to be easily obtained or used by as many people as possible.
301 Redirect
The most SEO friendly way to redirect a site to a new url.
404 Error
HTTP error message indicating the page you have requested could not be found.
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RSS
Web feed formats used to publish frequently updated content such as blog entries, news headlines, and podcasts in a standardized format.
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Robots.txt
A way to prevent spiders and other robots from accessing parts of a website which is otherwise public.
Web standards
Rules from W3C to standardize web design in a semantic way.
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Black Hat SEO techniques
Dishonest SEO techniques used to create fraudulent content and spam.
Pings
When web blogs notifies update services of recently updated content.
Trackbacks
Methods for web authors to request notification when somebody links to one of their documents.
Ajax
Asynchronous server-side processing that involves JavaScript, the DOM, CSS, and (X)HTML to update information without refreshing the entire page.
Folksonomy
The practice and method of creating and managing tags to categorize subject matter.
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