FINDABILITY 101|Lakeshia Burnside

Email Marketing best practices is a need to know if you plain on getting involved in e-mail campaigns. So here at Findability101we are going to tell you the ends and outs of Email Marketing Black Listed or Spamed.

E-mail Marketing Rules

• Always have a unsubscribe link at the bottom of your e-mail campaign.
• Always have your full name,address, and phone number in the footer of your campaign.
• Never use click here in your content, usually spammers do this.
• Never send an e-mail with just one big image in it. You always want to have some content to back up your images. This way spam reader know that it real content and not spam.
• Never use all caps in your subject lines or saying like ” SAVE 20% TODAY”. Always let the users know what the e-mail is about.
• Never use your own personal contacts for campaigns.

Design/Building E-mail Campaigns

• This is the one and only time i will say this. You are allowed to use table for content structure. This is because your e-mail inbox does not read global or embedd css. You could use in-line styles but don’t over do it.
• K.I.S. keep it simple and straight to the point. On average reader spend at the most 2min if that on a single e-mail. So your goal is to get there attention in that small amount of time and feel there head with everything you wanted them to know.
• Add a send to friend link at the top of the e-mail. This way if you did get the viewer attention they don’t have to hunt down the link if they decide to tell a friend.